Dhruv writes, directs and produces commercial films to serve the advertising, PR and corporate communication objectives of clients in North America and Asia. He often uses a documentary approach to weave an authentic and credible fabric in his commercial films.

He has worked with a wide variety of advertising agencies including Leo Burnett, Dentsu and Tonic and has worked directly with clients such as 3M, McKinsey & Company, Hewlett Packard, Orbit, McDonald Realty, RE/MAX, Dubai Media City, the American Cancer Society, Landmark Group and GEMS Education.

Dhruv also works closely with clients on the distribution model for their videos to ensure the maximum return on their investment.